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M&A Advisory · AI & iGaming

The M&A Firm For AI & iGaming Companies.

We help founders buy and sell companies with zero upfront fees. Only pay when the deal closes.

Speak with a partner See how it works

Trusted by founders, operators, investors & high-growth digital companies

  • AI
  • iGaming
  • SaaS
  • Affiliates
  • Sports Betting
  • Casino
  • Automation
  • Infrastructure
$750M+
Deal value advised
60+
Transactions closed
200+
Vetted buyers & investors
15+
Years operating in AI & iGaming

The problem

Most brokers don't understand your business. We do.

Most M&A firms are generalists. They don't understand what actually drives valuation in digital businesses — so they leave money on the table.

What generalist brokers miss

  • Player value
  • Retention
  • Rev share
  • LTV
  • AI infrastructure
  • Traffic quality
  • Automation
  • Licensing
  • Compliance

You end up explaining your own business model to the person meant to be selling it.

What living inside the industry delivers

  • Better buyers Matched to what your business actually is.
  • Better positioning Framed around the metrics that move valuation.
  • Faster deals Fewer education cycles, less wasted time.
  • Higher valuations Value defended with people who get it.

Who we are

Built by operators. Not career brokers.

NewX Group exists to help AI & iGaming founders buy, sell and scale companies properly. We've sat on both sides of the table — scaling companies, raising capital, running acquisitions and exits.

This isn't theoretical advice from people reading spreadsheets. It's real-world experience from people who've actually built businesses.
— The NewX Group partners

What we've actually done

  • Scaling companies
  • Raising capital
  • Acquisitions
  • Traffic
  • Operations
  • Growth
  • Negotiation
  • Exits

What we do

Buy-side & sell-side advisory for high-growth companies.

Sell your company

Thinking about an exit?

We position your business properly, create competitive tension, and connect you with qualified buyers globally.

Speak with a partner

Buy a company

Looking for acquisitions?

We help operators and investors source strategic opportunities across AI and iGaming.

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Raise capital

Need growth capital?

We connect founders with aligned investors who actually understand the sector.

Speak with a partner

How it works

A clear path from first call to closed deal.

Whether you're selling or acquiring, the process is structured, confidential and built to close.

  1. 01

    Confidential strategy call

    We learn about your business, your goals and your ideal outcome.

  2. 02

    Valuation & positioning

    We establish what your company is worth and position it properly for buyers.

  3. 03

    Buyer outreach

    We discreetly approach qualified buyers from our global network.

  4. 04

    Negotiation & structuring

    We manage negotiations, terms and deal flow from offer to agreement.

  5. 05

    Deal closed

    Once the transaction completes, we get paid. No upfront fees, ever.

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Why NewX

Why founders choose New X Group.

We actually understand the industry

You shouldn't need to explain your business model to your broker.

Global buyer network

Operators, PE firms, strategic buyers, family offices and investors actively looking for deals.

Confidential by default

Your staff, competitors and customers don't need to know you're exploring a transaction.

No upfront fees

No bloated retainers. No massive consulting invoices. We only win when you do.

FAQ

Questions founders ask before they start.

How does your fee work?

No upfront fees and no retainers. We charge a success fee, paid only when your deal closes. If it doesn't close, you owe us nothing.

What happens if my deal doesn't close?

You pay nothing. Our model only works when yours does — which keeps us focused on getting you to a real outcome, not billing hours.

How long does a typical deal take?

Most processes run a few months from first call to close. Timelines depend on how prepared your business is and the complexity of the transaction.

How do you protect confidentiality?

Confidentiality is the default. Outreach is NDA-first, and your staff, competitors and customers don't know you're exploring a transaction unless you decide they should.

What size companies do you work with?

We focus on high-growth digital businesses across AI and iGaming. Share your numbers on a confidential call and we'll tell you honestly whether we're the right fit.

Do you only work in AI and iGaming?

Yes — and that focus is the point. You never have to explain player value, LTV, traffic quality or AI infrastructure to us. We already speak it.

Let's talk

Thinking about buying or selling?

Let's have a confidential conversation.

No pressure. No obligation. Just strategic advice from people who understand your industry.

  • Strictly confidential — NDA-first
  • No upfront fees, no retainers
  • Strategic advice from operators

All conversations are strictly confidential. No pressure, no obligation.

Thank you — we've got your details.

A partner will reach out to you confidentially.